Spotify is testing voice-enabled ads that let listeners command engagement #VideoMarketing

Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’ original Clash podcast. How it works. When a voice-enabled ad is served, listeners can opt to engage with it by responding, "Play Now." That voice command activates the playlist or podcast, which also contain additional ads. If the listener doesn’t respond or says something other than the "Play Now" command, the current audio content will resume as usual. The ads will only be served to a subset of users in the U.S. who have microphone permissions granted in their settings and are streaming from the free, ad-supported version of Spotify. Users can opt out.

Source: videomarketing.net

This is How Blockchain Could Change Digital Marketing Forever

You’ve heard about blockchain. But how exactly could it impact the digital marketing industry?

Source: blog.hubspot.com

Many people still confuse Blockchain with cryptocurrency when speaking on the business applications for Blockchain.  The technology behind Blockchain is what is starting to transform how we do business through the use of distributive ledgers and Smart Contracts, to name a few.  This is a good article which helps to apply the technology behind Blockchain to Marketing.

5 Deadly Sales Call Pitfalls

Source: www.memphisdailynews.com

Another one note mentioned in this article is to not say, “Hi how are you today?” at the call opening,  This smacks of a sales call.  People are busy and just want to get down to the details of what benefit you can offer.  So first asking for permission to even take up there time is usually a good start.  Calling to ask to set a meeting for another time will also relax their natural defense mechanism that alerts them that a hard-sales tactic is just waiting to pounce on them.