The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.
The bad news is that however you’re getting in front of prospects today, won’t work in the long term. The good news is that if you embrace technology and IoT, you will now be able to get in front of prospects in a more meaningful, relevant and targeted way than has ever been possible. This will significantly decreasing the closing cycle times and increase the percentage of closing for those people that do engage with you. This individualized needs-based scouting approach will result in people connecting with you, who have entered the buying cycle and are actually pursuing your solution.