Some of the best sales happen on Christmas Eve. I remember sitting at my desk on Christmas Eve and dialing that same number I’d dialed 20 times before, expecting to get the Executive Assistant to the CEO, who would then gate-keep me out of speaking with the ultimate decision maker. But alas, the EA took vacation time and the CEO was actually answering his own calls on Christmas Eve. I snuck-in through this little open window and was able to start a relationship, which ended up winning a large account. All because when everyone else said, “What’s the use, no one’s around during the Holidays…”, I chose to stick-it-out which paid off in dividends! Great advice in this article.