Digital marketing is ever-changing. As once-effective desktop marketing strategies give way to a mobile-first mentality, marketers must push for ways to keep content fresh, authentic and effective. So what will the future of digital marketing entail? Where should marketers put their dollars best to work?
Digital marketing is going to see some major changes in the next 1-5 years. A.I., Automation and machine learning will be the big ones to watch. The term “A.I.” is used loosely here, since it is not truly A.I. True A.I. would imply “awareness” which is still some time, further in the future, but the term has become fairly ubiquitous to mean “bots”, “automation”, or “machine learning”.