The new year is upon us, but what is in store for marketers? 10 experts share their forecasts for 2016.

Source: www.inc.com

2016 points to more focus on personal interaction and live-streaming.

January 5, 2016

The new year is upon us, but what is in store for marketers? 10 experts share their forecasts for 2016.

Comments are closed.

Life hacks have been popularized due to the quick and impactful way they can simplify our day to day and save us time, money or hassle.

Source: blogs.gartner.com

Here are some marketing tools worth evaluating.

May 11, 2015

Life hacks have been popularized due to the quick and impactful way they can simplify our day to day and save us time, money or hassle.

Comments are closed.

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!

Source: www.jeffbullas.com

Using the right type of images can make a big impact in clicks & conversions.

July 30, 2016

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!

Source: www.jeffbullas.com

Using the right type of images can make a big impact in clicks & conversions.

Comments are closed.

Which consumer trends will change the way we do business over the next five years?

Source: mashable.com

Great insights on consumer trends which will impact how we cinduct business.

August 14, 2015

Which consumer trends will change the way we do business over the next five years?

Comments are closed.

Stand out, and get noticed.

Source: www.entrepreneur.com

These are great tips for making the most of live streaming with video.

December 31, 2016

Stand out, and get noticed.

Source: www.entrepreneur.com

These are great tips for making the most of live streaming with video.

Comments are closed.

By Al Cadena We’ve all heard the pronouncement by now: Google+ is dead, and if it’s not dead yet, then it’s slowly making its way to the grave.. Nevertheless, Google+ is very much alive and crucial to any marketer’s social-media campaign, for one big reason: It’s part of Google..

Source: 13 Tips for Making the Most of Google+

September 23, 2016

By Al Cadena We’ve all heard the pronouncement by now: Google+ is dead, and if it’s not dead yet, then it’s slowly making its way to the grave.. Nevertheless, Google+ is very much alive and Read More

Comments are closed.

15 video marketing statistics every business owner and content creator needs to know! ****** **** Ready to grow your YouTube channel faster in 2019? I jus

Source: youtu.be

May 7, 2019

15 video marketing statistics every business owner and content creator needs to know! ****** **** Ready to grow your YouTube channel faster in 2019? I jus

Source: youtu.be

Comments are closed.

Few things grab the Zapier team’s attention like popular new apps—and we’re not alone. Whenever the next Pokémon Go or Snapchat comes out, you can’t help but hear about it, even if you don’t read tech news.
Among those most talked about apps, th

Source: zapier.com

Powerful tools for every marketer’s toolkit.

February 13, 2017

Few things grab the Zapier team’s attention like popular new apps—and we’re not alone. Whenever the next Pokémon Go or Snapchat comes out, you can’t help but hear about it, even if you don’t read tech news.
Among those most talked about apps, th

Source: zapier.com

Powerful tools for every marketer’s toolkit.

Comments are closed.

Struggling to use visual content in your social media posts? Don’t worry. Here are 25 brands teeming with visual content marketing inspiration!

Source: www.postplanner.com

These companies do a fantastic job of using eye-catching graphics in their content.

June 4, 2016

Struggling to use visual content in your social media posts? Don’t worry. Here are 25 brands teeming with visual content marketing inspiration!

Source: www.postplanner.com

These companies do a fantastic job of using eye-catching graphics in their content.

Comments are closed.

At the recent Conversion Road Trip, speakers broke down the topic of conversion rate optimization into digestible chunks + easily implementable strategies.

Source: unbounce.com

Good post with a few insightful marketing tips.

August 6, 2015

At the recent Conversion Road Trip, speakers broke down the topic of conversion rate optimization into digestible chunks + easily implementable strategies.

Comments are closed.

A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink.

Source: www.entrepreneur.com

No longer speculative or theoretical, we’re seeing more and more real life examples of how AI is being used to improve sales and marketing results.

June 30, 2019

A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink.

Source: www.entrepreneur.com

No longer speculative or theoretical, we’re seeing more and more real life examples of how AI is being used to improve sales and marketing results.

Comments are closed.

Test your promising idea first. Write the plan after the market determines it will work.

Source: www.entrepreneur.com

This marketing approach is in line with the Lean methodology used in launching a product.

July 23, 2015

Test your promising idea first. Write the plan after the market determines it will work.

Comments are closed.

Without sales, there is no company. Get a jump on lead generation and build a good customer experience using these tips for early-stage startups.

Source: tech.co

Asking current and past customer for additional business and referral business is a very effective way to grow revenue which is often overlooked and one of the very first campaigns we develop and start with new clients with.

November 29, 2017

Without sales, there is no company. Get a jump on lead generation and build a good customer experience using these tips for early-stage startups.

Source: tech.co

Asking current and past customer for additional business and referral business is a very effective way to grow revenue which is often overlooked and one of the very first campaigns we develop and start with new clients with.

Comments are closed.

4 Outdated Tactics That Sabotage Your Sales

Source: www.entrepreneur.com

Constantly updating sales skills is critical to stay relevant in today’s business environment.

March 15, 2017

4 Outdated Tactics That Sabotage Your Sales

Source: www.entrepreneur.com

Constantly updating sales skills is critical to stay relevant in today’s business environment.

Comments are closed.

Special attention to customer service can make a difference among shoppers.

Source: www.newsmax.com

Customer Service is evolving quickly.  Technology is making an impact and will be a significant disruption in this space.

December 9, 2016

Special attention to customer service can make a difference among shoppers.

Source: www.newsmax.com

Customer Service is evolving quickly.  Technology is making an impact and will be a significant disruption in this space.

Comments are closed.

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.

Source: www.entrepreneur.com

Tips for writing better e-mail copy for sales.

March 13, 2017

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.

Source: www.entrepreneur.com

Tips for writing better e-mail copy for sales.

Comments are closed.

Source: www.memphisdailynews.com

Another one note mentioned in this article is to not say, “Hi how are you today?” at the call opening,  This smacks of a sales call.  People are busy and just want to get down to the details of what benefit you can offer.  So first asking for permission to even take up there time is usually a good start.  Calling to ask to set a meeting for another time will also relax their natural defense mechanism that alerts them that a hard-sales tactic is just waiting to pounce on them.

December 14, 2017

Source: www.memphisdailynews.com

Another one note mentioned in this article is to not say, “Hi how are you today?” at the call opening,  This smacks of a sales call.  People are busy and just want to get down to the details of what benefit you can offer.  So first asking for permission to even take up there time is usually a good start.  Calling to ask to set a meeting for another time will also relax their natural defense mechanism that alerts them that a hard-sales tactic is just waiting to pounce on them.

Comments are closed.

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to mak

Source: www.personalbrandingblog.com

Cold calling is an art and a science.  Preparation can make a major difference in the outcome of any call.

September 20, 2017

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to mak

Source: www.personalbrandingblog.com

Cold calling is an art and a science.  Preparation can make a major difference in the outcome of any call.

Comments are closed.

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience

Source: www.entrepreneur.com

Great insights for using Facebook advertising.

October 5, 2015

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience

Comments are closed.

The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.

Source: martechtoday.com

AI is going to change everything in how we conduct sales and marketing efforts.

April 18, 2017

The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.

Source: martechtoday.com

AI is going to change everything in how we conduct sales and marketing efforts.

Comments are closed.

It’s time to hear from the people who are out there every day, trying to hit their quotas.

Source: blog.hubspot.com

Getting uncomfortable to get better at what needs improvement is the recommended action to become a better salesperson in this article.

July 4, 2017

It’s time to hear from the people who are out there every day, trying to hit their quotas.

Source: blog.hubspot.com

Getting uncomfortable to get better at what needs improvement is the recommended action to become a better salesperson in this article.

Comments are closed.

Being talkative and persuasive are often treated as must-have skills for salespeople, but in fact, you don’t even need them anymore.

Source: www.entrepreneur.com

Sales skills that will help to update the sales process.

March 14, 2017

Being talkative and persuasive are often treated as must-have skills for salespeople, but in fact, you don’t even need them anymore.

Source: www.entrepreneur.com

Sales skills that will help to update the sales process.

Comments are closed.

The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map.

Source: blog.hubspot.com

These 7 SaaS companies have been hitting the mark better than most with their marketing efforts.

April 20, 2017

The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map.

Source: blog.hubspot.com

These 7 SaaS companies have been hitting the mark better than most with their marketing efforts.

Comments are closed.

This guide will help you get the word out about your small business.

Source: www.investopedia.com

This is a short-list of some effective marketing tactics for entrepreneurs.

April 28, 2015

This guide will help you get the word out about your small business.

Comments are closed.

Building sales is an essential task for any burgeoning company. Learn how Engagio built their sales operation when it was time to scale.

Source: www.saleshacker.com

When building a new sales team, these are important considerations to make as a start-up.

January 17, 2017

Building sales is an essential task for any burgeoning company. Learn how Engagio built their sales operation when it was time to scale.

Source: www.saleshacker.com

When building a new sales team, these are important considerations to make as a start-up.

Comments are closed.

If you’re building a powerful SaaS sales team, these are the 7 qualities you should be looking for when hiring new SaaS sales reps.

Source: www.insightsquared.com

SaaS sales is a different animal needing specific strategy for sales & marketing.

March 18, 2017

If you’re building a powerful SaaS sales team, these are the 7 qualities you should be looking for when hiring new SaaS sales reps.

Source: www.insightsquared.com

SaaS sales is a different animal needing specific strategy for sales & marketing.

Comments are closed.

Unfortunately, marketers’ greatest strengths can be their greatest weaknesses. Here are the new rules of digital that would help save us from ourselves.

Source: 9 digital marketing rules we need to establish

September 23, 2016

Unfortunately, marketers’ greatest strengths can be their greatest weaknesses. Here are the new rules of digital that would help save us from ourselves. Source: 9 digital marketing rules we need to establish

Comments are closed.

Looking for new social media tools? This article shares nine social media tools, recommended by pros, to save time and improve your marketing efforts.

Source: www.socialmediaexaminer.com

Interesting to see the new tools being used by some top marketers.

April 10, 2016

Looking for new social media tools? This article shares nine social media tools, recommended by pros, to save time and improve your marketing efforts.

Source: www.socialmediaexaminer.com

Interesting to see the new tools being used by some top marketers.

Comments are closed.

Anyone who has flown domestic in the United States recently knows that the experience is not one you would choose for the sheer pleasure of it.. Read more at straitstimes.com.

Source: www.straitstimes.com

A great article from my marketing professor, Jochen Wirtz, at NUS Business School in Singapore.

April 15, 2017

Anyone who has flown domestic in the United States recently knows that the experience is not one you would choose for the sheer pleasure of it.. Read more at straitstimes.com.

Source: www.straitstimes.com

A great article from my marketing professor, Jochen Wirtz, at NUS Business School in Singapore.

Comments are closed.

A List of 29 Free Digital Marketing Tools by Douglas Karr on Marketing Technology

Source: www.marketingtechblog.com

There are more and more fantastic tools available to marketers, many of which are free.

April 28, 2015

A List of 29 Free Digital Marketing Tools by Douglas Karr on Marketing Technology

Comments are closed.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Source: www.chiefmarketer.com

May 3, 2019

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Source: www.chiefmarketer.com

Comments are closed.

We’ve all been subjected to high pressure selling tactics.  We see various forms of these high pressure or manipulative tactics, whether it’s the high pressure

Source: partnersinexcellenceblog.com

If sales efforts are focused on showing the true value for a specific and urgent need, then closing will take care of itself.  There should never be a need to talk someone into buying.  Either they get it or they don’t.  It’s either a fit or it’s not.  Getting to “no” quickly and moving on is just as valuable as finding a fit with the right person.  Do not waste time with prospects that are not a great fit.  There is just too much other business out there, that there is no need to pressure someone into buying.

October 17, 2017

We’ve all been subjected to high pressure selling tactics.  We see various forms of these high pressure or manipulative tactics, whether it’s the high pressure

Source: partnersinexcellenceblog.com

If sales efforts are focused on showing the true value for a specific and urgent need, then closing will take care of itself.  There should never be a need to talk someone into buying.  Either they get it or they don’t.  It’s either a fit or it’s not.  Getting to “no” quickly and moving on is just as valuable as finding a fit with the right person.  Do not waste time with prospects that are not a great fit.  There is just too much other business out there, that there is no need to pressure someone into buying.

Comments are closed.

Research reports, in particular, are successful at racking up sales

Source: www.emarketer.com

Offering value before making an ask is often overlooked in the sales & marketing mix.  Webinars used as a learning tool instead of pitching services can be one of the best ways to uncover interest.

November 22, 2017

Research reports, in particular, are successful at racking up sales

Source: www.emarketer.com

Offering value before making an ask is often overlooked in the sales & marketing mix.  Webinars used as a learning tool instead of pitching services can be one of the best ways to uncover interest.

Comments are closed.

Share your videos with friends, family, and the world

Source: www.youtube.com

Good Vlog on the “Power of Less”.

July 14, 2015

Share your videos with friends, family, and the world

Comments are closed.

Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents.

Source: martechtoday.com

This is going to be a great area for early adopters to gain ground in their area of specialization.

March 8, 2017

Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents.

Source: martechtoday.com

This is going to be a great area for early adopters to gain ground in their area of specialization.

Comments are closed.

With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish those goals without breaking the bank?

Source: www.chiefmarketer.com

May 3, 2019

With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish those goals without breaking the bank?

Source: www.chiefmarketer.com

Comments are closed.

Building a ‘digital marketing toolkit’

Source: www.dnj.com

Here are some good, tried & true, digital marketing strategy pointers.

August 20, 2015

Building a ‘digital marketing toolkit’

Comments are closed.

Customer insights are the new currency in today’s digital world, yet too many companies can’t seem to produce them quickly enough. What’s the problem? It comes back to a familiar theme.

Source: www.cio.com

The CMO-CIO relationship is more critical than ever.

April 30, 2015

Customer insights are the new currency in today’s digital world, yet too many companies can’t seem to produce them quickly enough. What’s the problem? It comes back to a familiar theme.

Comments are closed.

It is time to stop asking how your content marketing can drive sales and start asking what your content can do for your audience. 

Source: www.forbes.com

If video is used in each stage of a PPC & landing page funnel sequence, the conversion rate will increase significantly.

November 28, 2017

It is time to stop asking how your content marketing can drive sales and start asking what your content can do for your audience. 

Source: www.forbes.com

If video is used in each stage of a PPC & landing page funnel sequence, the conversion rate will increase significantly.

Comments are closed.

Making connections can help your company grow, even if the people you talk with don’t need what you do. Here are some ways you can use social media to start building relationships with peers in your area—and potentially beyond.

Source: www.forbes.com

June 14, 2019

Making connections can help your company grow, even if the people you talk with don’t need what you do. Here are some ways you can use social media to start building relationships with peers in your area—and potentially beyond.

Source: www.forbes.com

Comments are closed.

Dean Judy Olian makes the official announcement that Marion Anderson has donated $100 million to UCLA Anderson during the inaugural dinner for the 100 year celebration of UCLA, dubbed the Centennial Campaign.This was an amazing event with the unexpected announcement of Mrs. Anderson’s surprise gift to our school.

May 14, 2015

Dean Judy Olian makes the official announcement that Marion Anderson has donated $100 million to UCLA Anderson during the inaugural dinner for the 100 year celebration of UCLA, dubbed the Centennial Campaign.

Comments are closed.

For more information about emoji illiteracy and free sets of emoji flashcards, visit http://www.emojiliteracy.com. With your help, Domino’s can turn their :(…

Source: youtu.be

Great viral video marketing campaign by Domino’s to “fight emoji illiteracy”.

July 21, 2015

For more information about emoji illiteracy and free sets of emoji flashcards, visit http://www.emojiliteracy.com. With your help, Domino’s can turn their :(…

Comments are closed.

I am thrilled that the Financial Times has picked up our story on textbook pricing.  Click here for: >> The full story in the Financial Times  >> Earlier posts on textbook pricing >> Information on

Source: www.linkedin.com

Congratulations to our very own Professor Jochen Wirtz for getting published by the Financial Times.

May 25, 2016

I am thrilled that the Financial Times has picked up our story on textbook pricing.  Click here for: >> The full story in the Financial Times  >> Earlier posts on textbook pricing >> Information on

Source: www.linkedin.com

Congratulations to our very own Professor Jochen Wirtz for getting published by the Financial Times.

Comments are closed.

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.

Source: blog.kissmetrics.com

October 16, 2015

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.

Comments are closed.

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Product focused ads on Facebook and growing interest in Instagram have also contributed to the rise in social advertising – pushing spend i

Source: www.netimperative.com

The social ad spend was higher in Q1 of 2016 than in Q4 2015.

April 26, 2016

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Product focused ads on Facebook and growing interest in Instagram have also contributed to the rise in social advertising – pushing spend i

Source: www.netimperative.com

The social ad spend was higher in Q1 of 2016 than in Q4 2015.

Comments are closed.

Amazon.com: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Audible Audio Edition): David Newman, LLC Gildan Media: Books

Source: www.amazon.com

January 15, 2018

Amazon.com: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Audible Audio Edition): David Newman, LLC Gildan Media: Books

Source: www.amazon.com

Comments are closed.

Source: www.youtube.com

Great use of emotion to sell gum! 

October 16, 2015

Source: www.youtube.com Great use of emotion to sell gum! 

Comments are closed.

If you’re unhappy with your sales numbers, consider this odd but effective strategy.

Source: www.inc.com

As a Fractional Chief Marketing Officer, we have helped clients generate millions in revenue by off-loading many of the Sales & Marketing roles.  By first creating a strategy to define a clear focus on a hyper-targeted segment and then executing a full umbrella of campaigns with a “Virtual Sales & Marketing Department” we helped one SaaS client triple revenue in 18 months.  As a Fractional CMO, we also helped another enterprise software client to generate more than $54 million in total contract value in less than 12 months.

December 1, 2017

If you’re unhappy with your sales numbers, consider this odd but effective strategy.

Source: www.inc.com

As a Fractional Chief Marketing Officer, we have helped clients generate millions in revenue by off-loading many of the Sales & Marketing roles.  By first creating a strategy to define a clear focus on a hyper-targeted segment and then executing a full umbrella of campaigns with a “Virtual Sales & Marketing Department” we helped one SaaS client triple revenue in 18 months.  As a Fractional CMO, we also helped another enterprise software client to generate more than $54 million in total contract value in less than 12 months.

Comments are closed.

Digital marketing is ever-changing. As once-effective desktop marketing strategies give way to a mobile-first mentality, marketers must push for ways to keep content fresh, authentic and effective. So what will the future of digital marketing entail? Where should marketers put their dollars best to work?

Source: www.smartbrief.com

Digital marketing is going to see some major changes in the next 1-5 years.  A.I., Automation and machine learning will be the big ones to watch.  The term “A.I.” is used loosely here, since it is not truly A.I.  True A.I. would imply “awareness” which is still some time, further in the future, but the term has become fairly ubiquitous to mean “bots”, “automation”, or “machine learning”.

November 1, 2017

Digital marketing is ever-changing. As once-effective desktop marketing strategies give way to a mobile-first mentality, marketers must push for ways to keep content fresh, authentic and effective. So what will the future of digital marketing entail? Where should marketers put their dollars best to work?

Source: www.smartbrief.com

Digital marketing is going to see some major changes in the next 1-5 years.  A.I., Automation and machine learning will be the big ones to watch.  The term “A.I.” is used loosely here, since it is not truly A.I.  True A.I. would imply “awareness” which is still some time, further in the future, but the term has become fairly ubiquitous to mean “bots”, “automation”, or “machine learning”.

Comments are closed.

Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.

Source: marketingland.com

Taking a slow, measured approach with new leads is critical to helping them understand your value and remove the suspicion that they are part of some automated-machine that is spamming them.  By creating connections in hyper-focused segments, you can curate the communication approach to help the initial contact seem less sterile and more personal.

December 12, 2017

Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.

Source: marketingland.com

Taking a slow, measured approach with new leads is critical to helping them understand your value and remove the suspicion that they are part of some automated-machine that is spamming them.  By creating connections in hyper-focused segments, you can curate the communication approach to help the initial contact seem less sterile and more personal.

Comments are closed.

Having trouble getting a budget for B2B content marketing? Here are 3 tips for convincing your CEO to better fund your digital marketing efforts.

Source: blog.hubspot.com

A good look at why some companies are reluctant to advance marketing budgets and campaigns.

November 9, 2015

Having trouble getting a budget for B2B content marketing? Here are 3 tips for convincing your CEO to better fund your digital marketing efforts.

Comments are closed.

Imagining the possibilities of marketing and artificial intelligence

Source: martechtoday.com

Learning how to use A.I. and automation to improve Sale & Marketing is going to be critical for survival, from start-ups to Enterprise companies.  Using lean methodology will be the key to staying profitable and competitive.

July 6, 2017

Imagining the possibilities of marketing and artificial intelligence

Source: martechtoday.com

Learning how to use A.I. and automation to improve Sale & Marketing is going to be critical for survival, from start-ups to Enterprise companies.  Using lean methodology will be the key to staying profitable and competitive.

Comments are closed.

Source: player.vimeo.com

You can’t ask for a much better campaign kick-off!

May 16, 2015

Source: player.vimeo.com You can’t ask for a much better campaign kick-off!

Comments are closed.

Analytics can help you figure out how your best performers spend their time.

Source: hbr.org

Insight on knowing what is working for effective sales people.

March 13, 2017

Analytics can help you figure out how your best performers spend their time.

Source: hbr.org

Insight on knowing what is working for effective sales people.

Comments are closed.

Here are 10 rules to follow when considering an social CRM program.

Source: www.avidian.com

October 10, 2015

Here are 10 rules to follow when considering an social CRM program.

Comments are closed.

The Internet of Things (IoT) essentially involves the use of cloud and mobile technologies to improve manufacturing, energy management, transportation or just about anything in the real world. But for Vladi Shunturov, who is the CEO and co-founder of Lucid, he doesn’t care much about the buzzword, even though his company […]

Source: www.forbes.com

Lucid has the ability to change the efficiency of commercial building & utilities management using an IoT technology that was designed before its time.

July 14, 2015

The Internet of Things (IoT) essentially involves the use of cloud and mobile technologies to improve manufacturing, energy management, transportation or just about anything in the real world. But for Vladi Shunturov, who is the CEO and co-founder of Lucid, he doesn’t care much about the buzzword, even though his company …

Comments are closed.

Marion Anderson officially announced her donation of $100 million to UCLA Anderson to kick-off the Centennial Campaign at tonight’s dinner for the Anderson Board of Visitors.Mrs. Anderson’s gift is a transformative gift given for our school. It was an honor to attend and to have met Mrs. Anderson.

May 14, 2015

Marion Anderson officially announced her donation of $100 million to UCLA Anderson to kick-off the Centennial Campaign at tonight’s dinner for the Anderson Board of Visitors.

Comments are closed.

As readers flock to mobile, what should publishers expect for their business in the future?

Source: blog.hubspot.com

It is important to understand the difference in desktop & mobile interactions.

September 10, 2015

As readers flock to mobile, what should publishers expect for their business in the future?

Comments are closed.

A lab co-founded by Elon Musk just got a lot of money.

Source: mashable.com

July 22, 2019

A lab co-founded by Elon Musk just got a lot of money.

Source: mashable.com

Comments are closed.

Source: salesandmarketing.com

A mixed approach is the best way to find out where your prospect is hanging out and through which medium the will respond.

September 19, 2017

Source: salesandmarketing.com

A mixed approach is the best way to find out where your prospect is hanging out and through which medium the will respond.

Comments are closed.

The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.

Source: www.theglobeandmail.com

Twenty low cost marketing tools worth considering.

July 13, 2015

The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.

Comments are closed.

ESG is a method of investing that measures companies against a set of sustainability criteria.

Source: www.forbes.com

This is so much harder to do than it sounds, but it is so critical in helping your prospect feel “heard” and understood.

September 19, 2017

ESG is a method of investing that measures companies against a set of sustainability criteria.

Source: www.forbes.com

This is so much harder to do than it sounds, but it is so critical in helping your prospect feel “heard” and understood.

Comments are closed.

See how marketers are using Social Media and Mobile. Get the Report.

Source: demand.eloqua.com

eBook on Oracle’s Maketing Cloud.

July 21, 2015

See how marketers are using Social Media and Mobile. Get the Report.

Comments are closed.

Source: salesandmarketing.com

Sales messaging is very different for products and services.  Understanding how to communicate the different value of services is critical to gaining the confidence of a prospect contemplating your offering.

November 3, 2017

Source: salesandmarketing.com

Sales messaging is very different for products and services.  Understanding how to communicate the different value of services is critical to gaining the confidence of a prospect contemplating your offering.

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What is SaaS sales? Learn what it is, how much you can make doing it, and how it differs from other sales verticals.

Source: blog.hubspot.com

SaaS sales is a unique sale and the differences should be understood to master this type of sale.

December 14, 2017

What is SaaS sales? Learn what it is, how much you can make doing it, and how it differs from other sales verticals.

Source: blog.hubspot.com

SaaS sales is a unique sale and the differences should be understood to master this type of sale.

Comments are closed.

Clumsy attempts at consultative selling will backfire.

Source: hbr.org

Another perspective on better consultative selling.

March 20, 2017

Clumsy attempts at consultative selling will backfire.

Source: hbr.org

Another perspective on better consultative selling.

Comments are closed.

A strong reputation can enable an organization to navigate disruption, accelerate performance and gain competitive advantage.

Source: www.forbes.com

May 3, 2019

A strong reputation can enable an organization to navigate disruption, accelerate performance and gain competitive advantage.

Source: www.forbes.com

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Source: Six Strategies To Stop A Negotiations Shutdown

January 4, 2019

Source: Six Strategies To Stop A Negotiations Shutdown

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Never forget that coaching your sales team is an important part of your organization’s success. Make sure you make the time to coach while you’re selling.

Source: www.saleshacker.com

Consider not only coaching, but having your sales team coach each other. One of the best ways to learn, is to teach.

January 10, 2017

Never forget that coaching your sales team is an important part of your organization’s success. Make sure you make the time to coach while you’re selling.

Source: www.saleshacker.com

Consider not only coaching, but having your sales team coach each other. One of the best ways to learn, is to teach.

Comments are closed.

Too many organizations maintain a Facebook page, at times without much thought about strategy. Small business and non-profit social medi

Source: www.huffingtonpost.com

Never forget to track the data to be sure you’re not spinning your wheels on a campaign.  Don’t just make nice looking campaigns.  Be sure they are tied to measurable results.

November 16, 2017

Too many organizations maintain a Facebook page, at times without much thought about strategy. Small business and non-profit social medi

Source: www.huffingtonpost.com

Never forget to track the data to be sure you’re not spinning your wheels on a campaign.  Don’t just make nice looking campaigns.  Be sure they are tied to measurable results.

Comments are closed.

Social platforms that drive shoppers to e-commerce

Source: www.businessinsider.com

A surprising look at what is driving eCommerce traffic in Social Media.

October 6, 2015

Social platforms that drive shoppers to e-commerce

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This a good video summary of the S.P.I.N. Selling method.

Source: youtu.be

S.P.I.N. Selling is an acronym for a very effective sales process where you first seek to clearly understand customer issues and then communicate the value of the solution being sold as it relates to their problem.

October 27, 2017

This a good video summary of the S.P.I.N. Selling method.

Source: youtu.be

S.P.I.N. Selling is an acronym for a very effective sales process where you first seek to clearly understand customer issues and then communicate the value of the solution being sold as it relates to their problem.

Comments are closed.

Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’ original Clash podcast. How it works. When a voice-enabled ad is served, listeners can opt to engage with it by responding, "Play Now." That voice command activates the playlist or podcast, which also contain additional ads. If the listener doesn’t respond or says something other than the "Play Now" command, the current audio content will resume as usual. The ads will only be served to a subset of users in the U.S. who have microphone permissions granted in their settings and are streaming from the free, ad-supported version of Spotify. Users can opt out.

Source: videomarketing.net

May 3, 2019

Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’ original Clash podcast. How it works. When a voice-enabled ad is served, listeners can opt to engage with it by responding, "Play Now." That voice command activates the playlist or podcast, which also contain additional ads. If the listener doesn’t respond or says something other than the "Play Now" command, the current audio content will resume as usual. The ads will only be served to a subset of users in the U.S. who have microphone permissions granted in their settings and are streaming from the free, ad-supported version of Spotify. Users can opt out.

Source: videomarketing.net

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Source: open.spotify.com

Adobe’s marketing audio white paper.

August 1, 2015

Adobe’s marketing audio white paper.

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A note on conventional tips

Source: www.entrepreneur.com

This article contains some sales tips that are not often discussed in general.  If something isn’t working well, it is important to keep trying new sales strategy and seeking out innovative sales & marketing tools.

September 18, 2017

A note on conventional tips

Source: www.entrepreneur.com

This article contains some sales tips that are not often discussed in general.  If something isn’t working well, it is important to keep trying new sales strategy and seeking out innovative sales & marketing tools.

Comments are closed.

Completing a deal requires persistent content that is never annoying but can’t be politely ignored.

Source: www.entrepreneur.com

I have seen so many deals lost and have been guilty of losing so many deals by not following-up adequately.

April 12, 2017

Completing a deal requires persistent content that is never annoying but can’t be politely ignored.

Source: www.entrepreneur.com

I have seen so many deals lost and have been guilty of losing so many deals by not following-up adequately.

Comments are closed.

The Creativity Marketing Centre (CMC) at ESCP Europe recently hosted a forum on the subject of “The Do’s and Don’t’s of Cross-Cultural Marketing”. The event …

Source: www.youtube.com

Good insight on why companies must “think locally” when engaging in cross cultural marketing.

September 8, 2015

The Creativity Marketing Centre (CMC) at ESCP Europe recently hosted a forum on the subject of “The Do’s and Don’t’s of Cross-Cultural Marketing”. The event …

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How will marketers leverage technology in 2018? A group of CMOs sound off to Drew Neisser.

Source: adage.com

The line between CIO and CMO is getting blurred.  Understanding technology and using Big Data and analytics is key for CMOs to stay competitive.

November 2, 2017

How will marketers leverage technology in 2018? A group of CMOs sound off to Drew Neisser.

Source: adage.com

The line between CIO and CMO is getting blurred.  Understanding technology and using Big Data and analytics is key for CMOs to stay competitive.

Comments are closed.

This article is by Rob Reed, founder of MomentFeed. “If only I could get to the CMO,” thinks just about every purveyor of marketing technology and services. “They’d see how unique and valuable my solution is, and all barriers to a deal would be removed.” It doesn’t matter what side of the […]

Source: www.forbes.com

Forbes takes a look at better defining the role of CMO.

April 19, 2016

This article is by Rob Reed, founder of MomentFeed. “If only I could get to the CMO,” thinks just about every purveyor of marketing technology and services. “They’d see how unique and valuable my solution is, and all barriers to a deal would be removed.” It doesn’t matter what side of the …

Source: www.forbes.com

Forbes takes a look at better defining the role of CMO.

Comments are closed.

Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What’s in store for the future of email marketing?

Source: www.convinceandconvert.com

Technology will drive new ways to connect with people and also how people will be able to unconnect from information overload.

April 19, 2016

Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What’s in store for the future of email marketing?

Source: www.convinceandconvert.com

Technology will drive new ways to connect with people and also how people will be able to unconnect from information overload.

Comments are closed.

You’ve heard about blockchain. But how exactly could it impact the digital marketing industry?

Source: blog.hubspot.com

Many people still confuse Blockchain with cryptocurrency when speaking on the business applications for Blockchain.  The technology behind Blockchain is what is starting to transform how we do business through the use of distributive ledgers and Smart Contracts, to name a few.  This is a good article which helps to apply the technology behind Blockchain to Marketing.

June 14, 2018

You’ve heard about blockchain. But how exactly could it impact the digital marketing industry?

Source: blog.hubspot.com

Many people still confuse Blockchain with cryptocurrency when speaking on the business applications for Blockchain.  The technology behind Blockchain is what is starting to transform how we do business through the use of distributive ledgers and Smart Contracts, to name a few.  This is a good article which helps to apply the technology behind Blockchain to Marketing.

Comments are closed.

 

Any feedback on these book covers? We are finishing the final steps before our official book publishing date.  Any feedback is appreciated.

Source: www.facebook.com

Any feedback on these book covers? We are finishing the final steps before our official book publishing date.  Any feedback is appreciated.

January 28, 2017

Post by ThronePG.

Any feedback on these book covers? We are finishing the final steps before our official book publishing date.  Any feedback is appreciated.

Source: www.facebook.com

Any feedback on these book covers? We are finishing the final steps before our official book publishing date.  Any feedback is appreciated.

Comments are closed.

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.

Source: martechtoday.com

The bad news is that however you’re getting in front of prospects today, won’t work in the long term.  The good news is that if you embrace technology and IoT, you will now be able to get in front of prospects in a more meaningful, relevant and targeted way than has ever been possible.  This will significantly decreasing the closing cycle times and increase the percentage of closing for those people that do engage with you.  This individualized needs-based scouting approach will result in people connecting with you, who have entered the buying cycle and are actually pursuing your solution.

November 30, 2017

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.

Source: martechtoday.com

The bad news is that however you’re getting in front of prospects today, won’t work in the long term.  The good news is that if you embrace technology and IoT, you will now be able to get in front of prospects in a more meaningful, relevant and targeted way than has ever been possible.  This will significantly decreasing the closing cycle times and increase the percentage of closing for those people that do engage with you.  This individualized needs-based scouting approach will result in people connecting with you, who have entered the buying cycle and are actually pursuing your solution.

Comments are closed.

ALON – Transparent Aluminum – is a ceramic composed of Aluminium, Oxygen and Nitrogen. Transparent Aluminum, was once pure science fiction, a technical ter

Source: youtu.be

May 7, 2019

ALON – Transparent Aluminum – is a ceramic composed of Aluminium, Oxygen and Nitrogen. Transparent Aluminum, was once pure science fiction, a technical ter

Source: youtu.be

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We like to characterize our faculty as fearless thinkers in the way they approach problems. They are so much more — they push the boundaries of their areas o…

Source: www.youtube.com

UCLA Anderson has incredible faculty.  One of the reasons for the fantastic B-school rankings.

May 20, 2015

We like to characterize our faculty as fearless thinkers in the way they approach problems. They are so much more — they push the boundaries of their areas o…

Comments are closed.

Fall is here. The cool, crisp air, the smell of pumpkin spiced…anything and the Fall Classic. The post-season shines the spotlight on some of the game’s best players and, while I’m not the greatest sports fan out there, I can’t help but notice the similarities between baseball and sales. Mickey

Source: www.salesforce.com

Great insights on selling, by Jeffrey Hayzlett.

March 18, 2017

Fall is here. The cool, crisp air, the smell of pumpkin spiced…anything and the Fall Classic. The post-season shines the spotlight on some of the game’s best players and, while I’m not the greatest sports fan out there, I can’t help but notice the similarities between baseball and sales. Mickey

Source: www.salesforce.com

Great insights on selling, by Jeffrey Hayzlett.

Comments are closed.

The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.

Source: www.entrepreneur.com

The new SaaS Sales Teams are more agile and lean than ever.

March 20, 2017

The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.

Source: www.entrepreneur.com

The new SaaS Sales Teams are more agile and lean than ever.

Comments are closed.

Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.

Source: www.tgdaily.com

I have been extremely impressed with Hubspot CRM.  They have a free version which uses big data to populate all company information by using the domain name contained in the contacts business e-mail.  The Sales Pro version is only $40 per month and allows you to record calls to better monitor the sales process.  Using a CRM system is critical to properly managing the sales process.

December 12, 2017

Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.

Source: www.tgdaily.com

I have been extremely impressed with Hubspot CRM.  They have a free version which uses big data to populate all company information by using the domain name contained in the contacts business e-mail.  The Sales Pro version is only $40 per month and allows you to record calls to better monitor the sales process.  Using a CRM system is critical to properly managing the sales process.

Comments are closed.

This year, 3.12 billion people worldwide will access the internet via any device at least monthly.

Source: www.emarketer.com

Mobile interaction will allow better localization and improved curated content delivery.

June 4, 2015

This year, 3.12 billion people worldwide will access the internet via any device at least monthly.

Comments are closed.

And How to Keep It from Making Your Email Problems Worse Email is indispensable. But it can feel like a necessary evil for a lot of us. Our inboxes are flooded with information and requests from customers, clients, coworkers, friends, and family. Not to mention all the spam, BACN, and random junk. I’ve seen inboxes with tens of thousands of emails—hundreds, even thousands unread. People feel […]

Source: michaelhyatt.com

Tools and advice for cleaning out your e-mail box and also apps for better inbox management.  I use Boomerang to make sure important message are resent to me on the date I need them back.

March 14, 2017

And How to Keep It from Making Your Email Problems Worse Email is indispensable. But it can feel like a necessary evil for a lot of us. Our inboxes are flooded with information and requests from customers, clients, coworkers, friends, and family. Not to mention all the spam, BACN, and random junk. I’ve seen inboxes with tens of thousands of emails—hundreds, even thousands unread. People feel […]

Source: michaelhyatt.com

Tools and advice for cleaning out your e-mail box and also apps for better inbox management.  I use Boomerang to make sure important message are resent to me on the date I need them back.

Comments are closed.

Conducting sales is much like conducting an orchestra: You need several players, each with their own talents and specialized roles.

Source: www.forbes.com

Supporting one or two good sales people by hiring a Fractional CMO to create the right winning Sales & Marketing strategy prior to launching and then using on-demand talent and virtual teams, can increase success exponentially. 

October 13, 2017

Conducting sales is much like conducting an orchestra: You need several players, each with their own talents and specialized roles.

Source: www.forbes.com

Supporting one or two good sales people by hiring a Fractional CMO to create the right winning Sales & Marketing strategy prior to launching and then using on-demand talent and virtual teams, can increase success exponentially. 

Comments are closed.

It’s very common and understandable for B2B sales reps, sales management and the management team to become frustrated if the end of the quarter approaches and the forecast crashes and revenue targe…

Source: www.business2community.com

Making sure people see the value and how the offering will help resolve their specific issue will not only get to “yes” more quickly, it will get the prospect to ask, “what are our next steps together?”.

September 20, 2017

It’s very common and understandable for B2B sales reps, sales management and the management team to become frustrated if the end of the quarter approaches and the forecast crashes and revenue targe…

Source: www.business2community.com

Making sure people see the value and how the offering will help resolve their specific issue will not only get to “yes” more quickly, it will get the prospect to ask, “what are our next steps together?”.

Comments are closed.

Here are four questions to consider to become a more efficient decision-maker.

Source: insight.kellogg.northwestern.edu

In my experience, not delegating enough authority is an issue that prevents many executives from off-loading low level tasks, allowing them to concentrate on higher level strategy.

October 10, 2017

Here are four questions to consider to become a more efficient decision-maker.

Source: insight.kellogg.northwestern.edu

In my experience, not delegating enough authority is an issue that prevents many executives from off-loading low level tasks, allowing them to concentrate on higher level strategy.

Comments are closed.

Source: salesandmarketing.com

Some of the best sales happen on Christmas Eve.  I remember sitting at my desk on Christmas Eve and dialing that same number I’d dialed 20 times before, expecting to get the Executive Assistant to the CEO, who would then gate-keep me out of speaking with the ultimate decision maker.  But alas, the EA took vacation time and the CEO was actually answering his own calls on Christmas Eve.  I snuck-in through this little open window and was able to start a relationship, which ended up winning a large account.  All because when everyone else said, “What’s the use, no one’s around during the Holidays…”, I chose to stick-it-out which paid off in dividends!  Great advice in this article.

December 12, 2017

Source: salesandmarketing.com

Some of the best sales happen on Christmas Eve.  I remember sitting at my desk on Christmas Eve and dialing that same number I’d dialed 20 times before, expecting to get the Executive Assistant to the CEO, who would then gate-keep me out of speaking with the ultimate decision maker.  But alas, the EA took vacation time and the CEO was actually answering his own calls on Christmas Eve.  I snuck-in through this little open window and was able to start a relationship, which ended up winning a large account.  All because when everyone else said, “What’s the use, no one’s around during the Holidays…”, I chose to stick-it-out which paid off in dividends!  Great advice in this article.

Comments are closed.

Nowadays, digital media is the preferred advertising platform, even over traditional TV. Here, we explain why.

Source: blog.hubspot.com

July 22, 2019

Nowadays, digital media is the preferred advertising platform, even over traditional TV. Here, we explain why.

Source: blog.hubspot.com

Comments are closed.

The way most inside sales floors operate is akin to adding oil to a flame. There is a product that sells, and to sell more of it requires more cold calls and emails, resulting in 150 or 200 calls per day requirements. For some companies, this model makes perfect sense. A highly repeatable, easily predictable inside sales process is perfect for products or services with smaller price points and where the buying process is less complex. If the company can succeed purely through volume of the number of products sold, then the volume of touchpoints by inside sales should correlate.

Source: www.smartbrief.com

Enterprise Sales Reps need to plan differently than what is needed in most lower-level sales efforts.

March 24, 2017

The way most inside sales floors operate is akin to adding oil to a flame. There is a product that sells, and to sell more of it requires more cold calls and emails, resulting in 150 or 200 calls per day requirements. For some companies, this model makes perfect sense. A highly repeatable, easily predictable inside sales process is perfect for products or services with smaller price points and where the buying process is less complex. If the company can succeed purely through volume of the number of products sold, then the volume of touchpoints by inside sales should correlate.

Source: www.smartbrief.com

Enterprise Sales Reps need to plan differently than what is needed in most lower-level sales efforts.

Comments are closed.

Official Full-Text Publication: Winning in Service Markets on ResearchGate, the professional network for scientists.

Source: www.researchgate.net

A great article published by my business school Professor, Jochen Wirtz.

December 17, 2016

Official Full-Text Publication: Winning in Service Markets on ResearchGate, the professional network for scientists.

Source: www.researchgate.net

A great article published by my business school Professor, Jochen Wirtz.

Comments are closed.